Developer Marketing: Listen More, Sell Less

Daniel shares his insights on developer marketing, arguing that traditional marketing tactics are ineffective for developers. He emphasizes the importance of connecting with the developer community, understanding their pain points, and offering practical solutions. Using Permit.io as an example, he describes their approach of listening to developer needs, providing flexible tools and features, and engaging with the community through events like WeAreDevelopers Berlin. Their latest feature, Permit Share-If, pre-built UI components simplifying access sharing, exemplifies this approach. The article challenges the assumption that developers are a monolithic target audience and advocates for a multifaceted, community-driven marketing strategy.