YouTube: The Unexpected Podcast King

YouTube has become the leading platform for podcast consumption in the US, leveraging its video capabilities to offer a superior user experience. By improving discoverability, expanding its revenue-sharing program, and offering access across various devices (including TVs), YouTube has captured a massive audience. With over 400 million hours of podcasts watched monthly on living room devices alone, the platform's success highlights the growing trend of video podcasts. From sports talk shows to true crime, YouTube is home to a diverse range of podcasts and continues to invest in making it the best podcast destination.