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YouTube Premium Lite Expands to the US

2025-03-05

YouTube is expanding its more affordable Premium Lite service to US users, offering ad-free viewing of most videos for $7.99 per month. In the coming weeks, it will also roll out to all users in existing pilot countries: Thailand, Germany, and Australia. This follows the success of YouTube Music and Premium, which boasts over 125 million subscribers globally (including trials). Premium Lite aims to provide users with more ways to enjoy their favorite content while generating additional revenue streams for creators and partners.

YouTube: The Unexpected Podcast King

2025-02-26

YouTube has become the leading platform for podcast consumption in the US, leveraging its video capabilities to offer a superior user experience. By improving discoverability, expanding its revenue-sharing program, and offering access across various devices (including TVs), YouTube has captured a massive audience. With over 400 million hours of podcasts watched monthly on living room devices alone, the platform's success highlights the growing trend of video podcasts. From sports talk shows to true crime, YouTube is home to a diverse range of podcasts and continues to invest in making it the best podcast destination.