Apple Faces Class-Action Lawsuit Over 'Carbon Neutral' Apple Watches

Apple is facing a class-action lawsuit alleging misleading claims that certain Apple Watches are carbon neutral. Plaintiffs argue that Apple's reliance on questionable carbon offset projects, which didn't actually reduce greenhouse gas emissions, constitutes false advertising. The suit highlights the challenges of making sustainability promises through carbon offsets, with environmental advocates pushing for cleaner energy and more durable, repairable products. Apple maintains it significantly reduced Apple Watch emissions and invests in nature-based carbon removal projects. However, the lawsuit questions the effectiveness of these projects, claiming they don't represent additional CO2 reduction. This case underscores the challenges companies face in environmental responsibility and growing consumer scrutiny of sustainability claims.