Xbox's Next Decade: Handhelds and Next-Gen Consoles

Microsoft's Xbox strategy is shifting. While console sales have declined, its active user base has skyrocketed thanks to the Activision-Blizzard acquisition. Microsoft is focusing on a multi-platform strategy, including a planned 2025 release of an Xbox-branded handheld, codenamed "Keenan," running Windows and deeply integrated with PC Game Pass. More excitingly, Microsoft has greenlit next-gen Xbox consoles, slated for 2027, which will be closer to Windows, improving developer efficiency and continuing backward compatibility. This move aims to solidify its core user base and maintain competitiveness through more powerful hardware and tighter Windows integration.