Apple Pulls iPhone 16 Ad Featuring Delayed Siri Features

Apple has pulled an iPhone 16 ad showcasing a "more personal Siri" after admitting to delaying some key Siri features slated for iOS 18. The ad, starring Isabella Ramsey, demonstrated Siri's ability to recall meeting details. Apple now says the rollout of these personalized Siri features will extend into next year, with concerns internally that fixes might require more powerful hardware, forcing either feature reduction or slower performance on current devices. Some within Apple's AI division even suggest the features could be scrapped and rebuilt.