Don't Let Your Brilliance Go to Waste: The Importance of Selling Your Work

Technically brilliant individuals often focus solely on the technical aspects of their work, neglecting the crucial step of dissemination. This article highlights the importance of 'selling' one's work, using the insights of Richard Hamming. No matter how exceptional your work is, its value remains unrealized if it's not understood and utilized by others. This applies not just to researchers but also entrepreneurs, who must effectively market their products or services for success. The article encourages technical professionals to communicate clearly and proactively promote their accomplishments, benefiting both the world and their own careers.