Google Suspends 39.2 Million Ad Accounts in 2024, AI-Powered Fraud Fight Intensifies

Google suspended a staggering 39.2 million advertiser accounts in 2024, more than triple the number from the previous year, showcasing its aggressive stance against ad fraud. Leveraging large language models (LLMs) and advanced detection methods, Google proactively identified and suspended the vast majority of fraudulent accounts before they could serve ads. The company also implemented technical countermeasures against deepfakes and updated policies, resulting in a significant drop in reported deepfake ads. While acknowledging concerns about fairness, Google highlighted its appeal process and commitment to improving transparency and communication with advertisers.