LG Teams Up with Zenapse for AI-Powered Emotional Advertising

LG has partnered with Zenapse to launch ZenVision, an AI-powered system that analyzes the psychographic data of LG smart TV viewers. ZenVision segments viewers into highly specific groups like "goal-driven achievers" and "social connectors," allowing advertisers to target them with emotionally intelligent ads based on psychological factors, rather than just demographics. This deeper understanding of viewers aims to improve ad effectiveness and reflects LG's strategy to grow its smart TV advertising business, responding to advertisers' increasing need for emotional marketing and the search for new revenue streams by TV OS operators.