Apple Adjusts AI Feature Claims Following NAD Inquiry

Apple has revised its marketing materials for its iPhone 16's AI features, "Apple Intelligence," following a review by the National Advertising Division (NAD). The NAD challenged Apple's claim that these features, including Priority Notifications and Genmoji, were "available now" at launch, noting that some were released in later software updates. Apple, while disagreeing with some findings, agreed to adjust its messaging to accurately reflect the availability of its AI features. A promotional video featuring Siri was also removed.