The 5 Stages of SaaS Grief in the Age of AI
2025-08-10
This article outlines the five stages of SaaS companies' reactions to the disruptive wave of AI: denial, anger, bargaining, depression, and acceptance. Many initially deny AI's threat, then become angry as competitors leverage AI, followed by attempts to add AI features (bargaining), leading to depression, and finally accepting that AI will reshape the industry, shifting to building outcome-oriented, AI-native solutions. The author argues that SaaS companies need to move from focusing on "how can we help humans do this better?" to "why do humans need to do this at all?" to survive and thrive in the AI era.
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(arnon.dk)
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