TikTok Ban Takes Effect: Data Shows Sharp Traffic Drop, Shift to Alternatives

The US TikTok ban went into effect on January 19, 2025. Cloudflare data reveals a significant impact after 03:30 UTC, with DNS traffic to TikTok-related domains plummeting by as much as 85%, and traffic from ByteDance's network dropping by 95%. Concurrently, alternatives like RedNote (Xiaohongshu) saw a massive surge in traffic, with a 74% increase in the US and a staggering 500% increase in Mexico. This highlights US national security concerns and the rapid user adaptation to alternative platforms.
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