Coffee Shops and the Anti-Schelling Point: The Rise of Personalization

This article explores how the variety in coffee orders avoids a 'Schelling point' – a solution that allows coordination without communication. The wide range of coffee options previously prevented everyone from ordering the same drink. However, the popularity of the flat white disrupted this balance. The author argues this diversity extends beyond coffee, reflecting trends in fashion, software development, and more. The decline of Normcore, the rise of personalized micro-apps, and the fragmentation of social media all point towards an era of increased personalization and decentralization.
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