Harvard's HIV/AIDS Poster Archive: A Visual History of Public Health Messaging
Harvard Library's digital archive of over 3,000 posters on the HIV/AIDS epidemic reveals the evolution of public health communication. Early posters prioritized simple, impactful visuals and a single, emotionally resonant message with a clear call to action (phone number, website, now QR code). Later campaigns diversified messaging for varied audiences, shifting from shame-based to positive and affirming approaches. Researchers emphasize co-creating messages with target audiences for better impact. The archive highlights the progress made with modern prevention and treatment (PrEP, antivirals), aiming to end HIV transmission and prevent further deaths, contrasting past limitations with current capabilities to eliminate new infections.
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