Getty Images and Shutterstock Merge to Create Visual Content Giant
2025-01-07
Getty Images and Shutterstock announced a merger of equals, creating a leading visual content company with an enterprise value of approximately $3.7 billion. The combined entity will offer a significantly expanded library of still images, videos, music, 3D models, and other assets. The merger promises increased investment in content creation, event coverage, and technological innovation, including generative AI. Significant cost synergies are projected, reaching $150-$200 million annually within three years, boosting earnings and cash flow from year two. This strategic move positions the new company to better meet the growing demand for visual content and compete effectively in a dynamic market.
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