Discord Ads: High CPMs, But Still Experimental
2025-01-31
Discord's ad products currently use a fixed pricing model based on projected reach, frequency, brand lift, and user engagement. Premium inventory CPMs range from roughly $25 to $30, varying by format, region, and reach. Discord uses CPM pricing instead of CPA because both views and engagement provide value, and it's the right economic model for them, competitively positioned within the premium tier but below the highest-priced platforms. While advertising holds promise, it remains a relatively experimental business unit for Discord in 2025; most revenue comes from its Discord Nitro subscription service.
Read more