LinkedIn's Toxic Mediocrity: A Content Quality Lament

2025-08-22

The author decries LinkedIn's rampant 'toxic mediocrity': inauthentic personal branding, overproduced empty posts, and meaningless advice disguised as stories. The author argues that LinkedIn's algorithm incentivizes this behavior, yet it ultimately provides no career benefit. Instead of chasing likes and comments, the author advocates for high-quality content creation, such as building a personal blog to share meaningful insights, as a more effective path to career advancement.

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Misc

LinkedIn: A Breeding Ground for Toxic Mediocrity?

2025-08-17

LinkedIn, intended as a convenient resume platform, has devolved into a social media swamp of "toxic mediocrity." Users post vapid, overproduced content in pursuit of personal branding, yet often see minimal returns. The author argues that instead of churning out low-quality posts for LinkedIn's algorithm, individuals should focus on creating in-depth, valuable content, such as through personal blogging. While this might garner fewer views initially, it elevates writing skills and attracts a more engaged audience.

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Misc

The Truth About Word-of-Mouth Marketing: NPS Isn't a Silver Bullet

2025-02-07

Many companies rely on NPS (Net Promoter Score) to measure word-of-mouth marketing effectiveness, but a high NPS doesn't guarantee organic growth. This article argues that word-of-mouth only works when users interact frequently and your product solves problems they'd discuss. For B2B tools or products lacking user interaction, referral programs alone may be ineffective, making NPS a customer satisfaction metric rather than a growth predictor. The author suggests differentiating between proactive and passive referrals and directly asking users about recommendations to assess the real potential of word-of-mouth marketing and avoid wasted resources.

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