The Snapchat Streak and the Half-Life of Status Games
2025-03-25
This article explores how Snapchat's streak feature briefly became a potent social capital game and its eventual decline. The author analyzes the fragility of 'proof of work' mechanisms in social networks and how major platforms extend their lifecycles by adding new content formats. Weaknesses of tech giants like Apple and Google in building social features are discussed, along with examples of companies leveraging social dynamics for business growth. Finally, the author concludes that for true happiness, one shouldn't tie it to others' scoreboards.
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Tech
social capital