Avoid the 'Nightmare Bicycle': Systemic Thinking in Product Design
2025-03-05
This article criticizes the tendency in product design to oversimplify user experience. Using the 'nightmare bicycle' (lacking numbered gears, only having scenario-specific buttons) as an example, it argues that such designs obscure the underlying system's structure, ultimately hindering user efficiency. Good design reveals the system's structure, enabling users to understand and apply it; poor design replaces systematic understanding with superficial labels, ultimately limiting user learning and application. The author advocates against oversimplification, trusting users' learning ability – just like a microwave only needs time and power buttons, users can figure out how to cook.
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Design
systemic thinking