US Consumer Confidence Plummets Amidst Trade War

Major US consumer goods companies like P&G, Kimberly-Clark, and PepsiCo are slashing their annual forecasts due to declining consumer confidence and rising costs from the trade war. Tariffs are driving up company costs, forcing price increases and causing consumers to cut back on spending, particularly on dining out and non-essential items. Consumer confidence indices have fallen sharply, with people expressing concerns about the future economic outlook. While March retail sales saw a surge, this was due to consumers preemptively buying goods to avoid tariff-related price hikes; the long-term impact of the trade war on the US consumer market remains a significant concern.
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