AI Teammate: Field Experiment Shows Generative AI Reshaping Teamwork and Expertise
2025-03-22
A randomized controlled trial at Procter & Gamble reveals generative AI significantly boosts team productivity and solution quality. Individuals with AI performed as well as teams without, while AI-enabled teams excelled, significantly increasing the likelihood of top-tier solutions. AI not only improved efficiency but also enhanced positive emotions, bridged departmental silos, and enabled less experienced employees to reach the performance levels of experienced team members. This research suggests AI is not merely a productivity tool, but a 'teammate' capable of reshaping teamwork and organizational structures.
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AI