Escaping the Valley: A B2B SaaS Path Less Traveled (and More Founder-Friendly)
2025-04-07
Matt, a founder who successfully sold his company Vizzly to WPP, shares his unconventional approach to building a B2B SaaS business. He argues against the typical VC-backed path of massive funding or complete bootstrapping, advocating for a 'middle path'—raising less than $1M, retaining most equity, avoiding board seats, and focusing on profitability and asset value. This approach, while unpopular with VCs due to their high-return expectations, offers founders more control and a balanced return, mitigating the risk of significant losses in liquidation events. The author encourages entrepreneurs to choose a funding strategy aligned with their values and goals, not just VC approval.
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Funding Strategy