The TikTokification of Tech: Faster, or Just Out of Control?
2025-04-11
Tech giants like Netflix and Spotify were once 'faster horses,' offering simple, user-friendly services. However, they're increasingly mimicking TikTok, shifting to algorithm-driven 'infinite channel' models that sacrifice user control and clear content libraries. The author nostalgically laments the simplicity of the past, noting this 'TikTokification' trend spreading to YouTube, LinkedIn, and even Substack, prompting reflection on user experience and the direction of innovation.