Moominvalley: War, Trauma, and the Commercialization of a Beloved Children's Series
2025-04-13

This article delves into the creation and evolution of the Moomin stories by Finnish artist Tove Jansson. Originally conceived during the Winter War, the Moomins reflected the trauma of war and displacement. As the series soared in popularity, Jansson found herself overwhelmed by commercialization, grappling with a complex relationship with her creations and her readers' expectations. The article details Jansson's eventual end to the series, symbolizing an artist's farewell to her work and a rejection of the commercial pressures she faced.