AI Deepfake Nightmare: Actors Regret Selling Their Likenesses Cheaply
2025-04-18
Cash-strapped actors are regretting selling their likenesses for AI videos, unaware of the potential consequences. Adam Coy, a New York actor, licensed his face and voice for $1000, only to discover his AI avatar predicting disasters. Simon Lee, a South Korean actor, found his likeness used to promote fraudulent health cures. As AI avatar technology advances, companies like Synthesia (valued at $2.1 billion) are profiting, prompting Synthesia to launch an equity fund to incentivize actors. However, lawyers warn that many actors signed contracts with exploitative clauses without fully understanding them, highlighting the ethical dilemmas of this burgeoning technology.