Robot Gender Impacts Customer Decisions in Hospitality
2025-05-09
Penn State research reveals that the gender characteristics of service robots influence customer decisions. For women with a low sense of power, robots with masculine features were more persuasive. However, 'cute' design elements (large eyes, raised cheeks) mitigated the effect of robot gender, leading to similar responses from male and female customers. The study suggests hospitality businesses can leverage these findings by tailoring robot gender to customer demographics to improve sales and service.