The Hidden Cost of AI: Boosting Productivity, Damaging Reputation?

2025-05-10
The Hidden Cost of AI: Boosting Productivity, Damaging Reputation?

New research from Duke University reveals a double-edged sword: while generative AI tools can boost productivity, they may also secretly damage your professional reputation. A study published in PNAS shows employees using AI tools like ChatGPT are perceived as less competent and motivated by colleagues and managers. This negative judgment isn't limited to specific demographics; the social stigma against AI use is widespread. Four experiments confirmed this bias, highlighting the social cost of AI adoption, even with productivity gains.