How to Title Your Blog Post (or Anything)
2025-05-12
This post delves into crafting compelling titles to maximize engagement with your target audience. The author suggests thinking of a title as a 'classifier,' aiming to attract those who'll appreciate your work while deterring those who won't. It breaks down the two goals of a title: attracting the right readers and repelling those likely to dislike it. Various title strategies are discussed, including using jargon, mimicking famous figures, employing puns, and including conclusions in the title. Ultimately, the key is finding your audience and conveying your work's value concisely.