Supermarket Soft Plastic Recycling: A Well-Intentioned Lie?
2025-05-26
In 2021, supermarkets launched soft plastic recycling schemes, promising to tackle plastic waste. Marketing and updated labels reassured customers that soft plastics were recyclable and recycled, encouraging them to collect items like bags and packaging for in-store drop-off. However, only about 10% of local councils offer kerbside soft plastic recycling, and industry experts acknowledge significant challenges, deeming large-scale recycling almost impossible. Is this initiative a well-intentioned lie or greenwashing?
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