The End of SEO? Generative Engine Optimization (GEO) is Here
2025-06-01
The rise of Large Language Model (LLM) platforms is signaling the end of traditional Search Engine Optimization (SEO). A new paradigm, Generative Engine Optimization (GEO), is emerging, focusing not on page rank but on how frequently content appears in LLM-generated answers. Brands need to optimize content for easy parsing and citation by LLMs, using new GEO tools to monitor brand presence in AI-generated results, gaining a competitive edge. GEO is not just a tooling shift, but a platform opportunity. The company that integrates insights, creative input, feedback, and iteration, and masters first- and third-party data will dominate.
(a16z.com)