GameStop Bets Big on Pokémon Cards
2025-06-13
GameStop CEO Ryan Cohen revealed a major strategic shift: a heavy focus on trading cards, particularly the wildly popular Pokémon cards, alongside its significant Bitcoin holdings. This is considered a "natural extension" of GameStop's business, offering high profit margins. The resurgence in Pokémon card popularity has created high demand and fueled scalping. GameStop is leveraging this, partnering with PSA for card grading services and seeing a massive revenue boost from this sector. Despite past struggles including store closures and layoffs, GameStop's foray into trading cards offers a promising path to recovery.