Beyond Flashy Signs: A Deep Dive into India's Street Lettering
For a decade, Pooja Saxena has documented the vibrant street lettering of India, revealing a depth beyond the commonly perceived flashy signage. Her work showcases diverse forms, from ribbon lettering in metal to mosaic and wood techniques, each reflecting unique regional styles. Through interviews with artists like Delhi's Mohanlal Sihani, she unveils the trust-based process and the creative independence that imbues Indian cities with distinctive typographic flavors. Viewing the art through a typeface designer's lens, Saxena highlights the influence of traditional printing techniques and celebrates the artists' ingenuity in handling limited spaces and multilingual scripts. Her book is not just a visual feast but a profound exploration of Indian street culture.