HBO Max to Crack Down on Password Sharing
2025-08-08
Warner Bros. Discovery (WBD) is getting aggressive in its efforts to curb password sharing on HBO Max. The company's head of streaming and gaming announced plans to close loopholes by the end of 2025, impacting financials starting in 2026. Following Netflix's lead, WBD aims to significantly boost revenue by cracking down on this practice. Months of testing to identify legitimate users precede a tougher stance, with more forceful measures rolling out in Q4. Despite this, HBO Max added 3.4 million streaming subscribers this quarter, reaching a total of 125.7 million.
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