Wikipedia's Biggest Self-Promotion Operation: The David Woodard Case
In late 2024, a relatively unknown artist, David Woodard, unexpectedly held the record for the Wikipedia article with the most language versions—a staggering 335. An investigation revealed a decade-long, massive self-promotion scheme involving over 200 accounts and numerous proxy IPs. The operation involved creating and translating articles across various Wikipedia projects, using multiple accounts and IPs to add fabricated photos and information. The Wikipedia community responded with coordinated efforts, deleting most of the fraudulent entries and thwarting this elaborate self-promotion campaign. This case raises questions about the integrity of information on Wikipedia and the challenges of combating sophisticated manipulation.