Ford's $5B Gamble: A Model T Moment for EVs?
2025-08-12
Ford is investing nearly $5 billion in a new EV production system and platform designed to bring affordable electric vehicles to market. The first vehicle, a mid-size electric pickup launching in 2027 with a projected $30,000 price tag, will be assembled in Kentucky. A new battery park in Michigan will produce LFP batteries for the truck. Ford's 'assembly tree' system simplifies production, improves ergonomics, and aims for a faster assembly time. The truck, inspired by the Model T, targets Mustang EcoBoost-like acceleration and lower five-year ownership costs than a used Tesla Model Y. This move is a direct challenge to Chinese EV makers known for affordability and quality.
Tech
Affordable EVs