Microsoft's Xbox ROG Ally: Entering the Portable Gaming Fray
2025-08-22
Microsoft's Xbox ROG Ally handheld console, developed in partnership with Asus, is making waves at Gamescom. Targeted at hardcore gamers, the Ally boasts familiar Xbox controls and aims to expand the Xbox ecosystem, encouraging existing Xbox and PC owners to play more, thus increasing engagement and spending. With the Switch 2's strong launch and the existing Steam Deck competition, Microsoft is vying for a piece of the portable gaming market and boosting Game Pass subscriptions. Sony, meanwhile, remains on the sidelines, offering only the streaming-focused PlayStation Portal. The Ally's release date is October 16th, but pricing remains undisclosed.
Game
Handheld Console