German Court Bans Apple's 'Carbon Neutral' Watch Ads
2025-08-27
A German court ordered Apple to stop advertising its Apple Watch as carbon neutral, deeming the claim misleading and a violation of German competition law. The court questioned the validity of Apple's carbon offsetting program in Paraguay, citing concerns about the short-term nature of land leases and the uncertainty of long-term carbon sequestration. Apple can appeal, but the ruling highlights the need for companies to be cautious about carbon offset claims and avoid greenwashing.