Google's AI Summaries: A Publisher's Nightmare?
2025-08-30
Google's new AI-generated summaries in search results often pull content, diverting traffic away from websites. Publishers face a dilemma: blocking summaries reduces visibility, while allowing them means surrendering content control. While EU and UK investigations are underway, effective workarounds remain scarce. The article outlines several options, including the `max-snippet:0` and `nosnippet` meta tags, and the `data-nosnippet` attribute, but none are perfect. Ultimately, it labels this a classic 'dark pattern' design, heavily disadvantaging publishers, and calls for regulatory intervention.
Tech
dark pattern