Ditching Website Analytics: Reclaiming Our Digital Humanity
2025-08-30
This article argues that website analytics, a tool born from military and surveillance technologies, strips away the human element of online interaction. The author recounts their experience abandoning analytics on their personal blog, concluding that the data provided offered little practical value while simultaneously surveilling readers. Instead, the author advocates for a return to more intentional and less automated communication, fostering smaller, closed communities where genuine connection trumps data-driven optimization.