2025 TV Market: Lower Prices, More Ads, and an OS War
2024-12-16
The 2025 TV market will see significant changes: Walmart's acquisition of Vizio transforms TVs into tools for giant retailers' ad businesses, potentially lowering prices but increasing ad volume. Competition between TV operating systems (OSes) will intensify, with companies like Roku facing acquisition risks. Consumer data becomes crucial, requiring users to balance privacy concerns with cost savings. While hardware innovation slows, price wars and OS competition may benefit consumers.