Spotify's Ghost Artists: The Algorithm's Dark Secret
2024-12-19
This article exposes Spotify's 'Perfect Fit Content' (PFC) program, which secretly fills its playlists with low-cost 'ghost artists' to reduce royalty payouts. These ghost artists, mass-produced by production companies, lack artistic merit but dominate popular playlists, squeezing out independent musicians. This practice has angered artists and industry insiders, raising concerns about the devaluation of music and the future of streaming. It reveals streaming services' disregard for artistic integrity and musician rights in their pursuit of profit maximization.