Alcohol-Free Booze: A Booming Business
2025-01-07
Dry January is driving growth in the alcohol-free beverage market. More people are choosing to abstain from alcohol or reduce their consumption, leading to increased demand for non-alcoholic beers, spirits, and other alternatives. These drinks cater to health-conscious consumers while offering a taste profile similar to their alcoholic counterparts. While improvements in taste remain a goal, the market shows significant potential for future expansion.