Generative Search: How AI Is Rewriting the Rules of Internet Search
2025-01-07
This article explores the transformative impact of generative AI on internet search engines. From keyword searches to conversational AI-powered searches, the shift is towards AI generating answers based on real-time web data, rather than simply providing links. Giants like Google, OpenAI, and Microsoft are vying for dominance, but challenges like copyright infringement and AI hallucinations remain. The future of generative search is rife with both opportunity and risk, promising to reshape how we access information and the very fabric of the internet.
Tech
Search Engines