Google's Privacy U-Turn: Digital Fingerprinting Returns
2025-01-12
Google has reinstated digital fingerprinting for advertising purposes, raising privacy concerns. This technology tracks users across devices by collecting online signals (IP addresses, browser information, etc.), circumventing user control over cookies. While Google claims to employ privacy-enhancing technologies, the UK's Information Commissioner's Office labeled the move "irresponsible," citing reduced user control and potential risks to advertiser behavior. This contradicts Google's previous privacy pledges and reignites debate about data collection and user choice.