Google's Messaging Mayhem: A 16-Year History of Chaos and Failure
2025-01-13
From Google Talk in 2005 to Google Chat in 2021, Google's messaging app history is a rollercoaster of launches, shutdowns, and missed opportunities. This article chronicles the rise and fall of numerous Google messaging platforms, highlighting a lack of consistent strategy and top-down leadership. The constant churn of products, from Google Talk and Hangouts to Allo and Duo, resulted in fragmented user bases and ultimately, no dominant messaging app. Google’s inability to commit to a single, well-funded product contrasts sharply with competitors like Facebook and Apple, showcasing the high cost of Google's inconsistent approach. The article concludes by questioning Google’s future prospects in the messaging space.