Keygen's #NoCalls Approach to Enterprise Sales: A Case Study
2025-01-16
Keygen founder Zeke Gabrielse shares how his company successfully scaled into the enterprise market by completely eliminating sales calls and embracing asynchronous communication via email. He argues that enterprise clients often resort to calls due to a lack of understanding regarding the product, its usage, pricing, and company trustworthiness. Keygen tackled these issues through clear product messaging, a robust self-serve onboarding experience, transparent pricing, and a focus on publicly available security documentation. This resulted in securing enterprise clients without relying on sales calls. This article offers an alternative sales strategy for founders who dislike traditional sales calls.