Garmin's $40B Pivot: From Car GPS to Fitness Watch King
2025-01-21
GPS pioneer Garmin faced near-extinction from Apple and Google's rise. However, massive R&D investment allowed a dramatic pivot, transforming the company from a car navigation device firm into a leader in fitness watches and trackers. The article details Garmin's journey, from the invention of GPS and Garmin's founding to its transition from car navigation to the outdoor and fitness tracking market. Its sustained R&D spending enabled survival and growth in a fiercely competitive landscape, showcasing the importance of continuous innovation and adaptation.
Tech
Transformation