Viral Growth on Social Media: Fleeting Fame or Sustainable Success?
2025-01-31
Product launches are different in the age of social media. Going viral can bring a massive influx of users, but these are often low-quality, short-lived 'looky-loos'. The author argues that chasing viral growth is misguided; focusing on durability, scalability, and value is key. Sustainable growth comes from high-quality users and retention. Only products that stand the test of time and attract valuable users truly succeed. Metrics like long-term cohort retention, power user engagement, and organic acquisition should be prioritized over fleeting viral spikes.