David vs. Goliath: Small Costa Rican Supermarket Wins Trademark Battle Against Nintendo
2025-02-02
A small Costa Rican supermarket, "Super Mario," successfully defended its trademark against Nintendo. Nintendo, citing its 'Super Mario' trademark, initially challenged the supermarket's registration. However, the supermarket's legal team successfully argued that its registration for supplying basic food products didn't conflict with Nintendo's existing trademark classes. This underdog victory highlights the power of persistence and strategic legal action, even against a global corporate giant.