Disney+ Loses Subscribers After Price Hike
2025-02-06
Disney's Q1 2025 earnings report revealed a loss of 700,000 Disney+ subscribers globally in recent months, attributed to price increases implemented in the fall. The ad-supported version rose from $7.99 to $9.99, while the ad-free tier jumped from $13.99 to $15.99. Simultaneously, Disney's crackdown on password sharing, introducing a paid sharing plan in select regions, likely contributed to the decline. Despite the loss, CEO Bob Iger stated the churn was less severe than anticipated. Conversely, Hulu gained 1.6 million subscribers, reaching 53.6 million. Disney's overall revenue saw a 4.8% increase, largely driven by the box office success of Moana 2, exceeding $1 billion in revenue.
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